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Brand Strategy
  • Market Research
  • User Experience
  • Brand Positioning
Website & Technology
  • Custom Web Design
  • Content & SEO
Brand Strategy
  • Visual Identity
  • Brand Voice
Website & Technology
  • Responsive Design
  • Franchise Technology
  • Customizable Location Pages
Scorpion ONE
  • Annual Marketing Calendar
  • Monthly Creative Assets
  • Digital Advertising Channels
  • Consolidated Reporting
  • Proprietary Machine Learning Technology
Support & Strategy
  • Scorpion Marketing Team
  • Real-Time Chat Services
  • Local SEO Packages
  • Video Production
  • Content Marketing Packages
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Market Research Market Research Market Research

Market Research

What is it?

Market research is the process of learning everything you need to know about your target audience.

How can it help me?

Knowledge is power. With insight into how your target audience thinks and works, you can make the right changes to attract and retain business. Market research eliminates the guesswork and allows you to implement effective strategies.

User Experience User Experience User Experience

User Experience

What is it?

This refers to the experience people have when they interact with your website, product, or brand. Our UX team works constantly to research and improve upon this experience.

How can it help me?

User experience is an incredibly important factor in people's brand choices. Creating a better one helps you strengthen your relationship with current customers and attract new ones.

Brand Positioning

Brand Positioning

What is it?

This strategic process discovers and leverages the distinctive place in the market where your brand can thrive, making the most of market opportunities, product strengths, and consumer needs.

How can it help me?

When you formulate a unique and compelling position against competitors, you'll own a space in the market that resonates with your target customer. That leads to increased brand recognition, greater alignment with your customer base, and more business.

Visual Identity Visual Identity Visual Identity Visual Identity

Visual Identity

What is it?

Visual identity is your brand’s look and feel, established through its logo, color choices, typography, photography, and other graphic assets.

How can it help me?

The right look—and a consistent one—will increase brand awareness, strengthen your reputation, and build customer trust. A distinctive visual identity means consumers know who you are at a glance.

Brand Voice Brand Voice Brand Voice Brand Voice

Brand Voice

What is it?

Brand voice refers to the way a brand expresses itself to the world at large. It demonstrates your brand's personality and values.

How can it help me?

A distinct brand voice tells your story in a compelling and memorable way, one that speaks to people interested in your product or service.

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Custom Web Design Custom Web Design

Custom Web Design

What is it?

Our award-winning designers and developers build websites that are visually stunning, user-centered, and conversion-ready for your franchisees.

How can it help me?

Rest easy knowing our team of expert web professionals focuses solely on the franchise industry and will help you make your unique brand stand out.

Responsive Design Responsive Design Responsive Design

Responsive Design

What is it?

Our developers take a holistic approach to web development so that your site not only looks beautiful, but is also tested to meet stringent page speed and device compatibility standards.

How can it help me?

By using responsive design, we ensure your website works seamlessly on any device, giving potential customers an excellent user experience no matter how they're accessing your site.

Content & SEO Content & SEO

Content & SEO

What is it?

Our content and SEO strategists ensure your website is engaging and unique to your brand. We also equip you with an easy-to-use, SEO-friendly content management system (CMS).

How can it help me?

Get custom website content that's informative, relevant, and optimized to keep your brand visible in search engines and top-of-mind for potential customers.

Franchise Technology Franchise Technology Franchise Technology Franchise Technology

Franchise Technology

What is it?

Our powerful location management system scales websites for franchise brands and helps franchisors easily manage their territories, zip codes, and lead routing from a single dashboard.

How can it help me?

Our technology was built with the franchise business model in mind, so we know how to scale for hundreds of locations while personalizing each franchisee page for its intended local audience.

Customizable Location Pages Customizable Location Pages

Customizable Location Pages

What is it?

Franchisees get brand-approved content and imagery and have the ability to easily update images, calls to action (CTAs), and events on their location pages.

How can it help me?

Your franchisees gain flexibility for editing their location pages, and you gain peace of mind knowing your brand's location pages will only show corporate-approved content and imagery.

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Annual Marketing Calendar Annual Marketing Calendar

Annual Marketing Calendar

What is it?

A strategic, year-long plan that serves as a guide for your brand's creative assets, audience targeting, and highlighted services, ensuring your brand and franchisees have a cohesive strategy across all advertising channels and assets.

How can it help me?

With a marketing calendar built on real, accurate data (including A/B asset testing), we eliminate the guesswork and make your advertising more effective than it's ever been.

Monthly Creative Assets

Monthly Creative Assets

What is it?

This advertising package gives your franchisees access to monthly creative assets with A/B testing automatically deployed each month.

How can it help me?

Relieve yourself of the burden of creating and deploying advertising assets—while maintaining branding consistency across your network. From the first ad your potential customer sees to the first time they land on your website, they'll have a seamless and cohesive experience like no other.

Digital Advertising Channels Digital Advertising Channels

Digital Advertising Channels

What is it?

You'll have access to Scorpion’s full suite of advertising channels: Search, Social, Video, Display, Remarketing, Premium Directories, Local Services Ads, and much more! Your budget will be automatically allocated based on the channels with the highest performance.

How can it help me?

Scorpion One's automated technology is like having another dedicated advertising manager who never takes a break or makes a mistake. It continually optimizes your advertising campaign, identifying which channels are generating new customers at the best cost and allocating more funds to the channels with the best conversion rates.

Consolidated Reporting Consolidated Reporting

Consolidated Reporting

What is it?

Access all of your advertising reporting in one place. You get a complete breakdown of your brand's marketing performance, while your franchisees only view the data they need.

How can it help me?

Instead of logging into multiple dashboards or tracking down vendors to access your data, you and your franchisees will be able to see all of your reporting in one easy-to-use dashboard.

Proprietary Machine Learning Technology Proprietary Machine Learning Technology

Proprietary Machine Learning Technology

What is it?

Scorpion One tracks each channel's performance and dynamically allocates ad spend toward channels that make a greater impact, which means it's constantly learning and improving your campaigns.

How can it help me?

There is no "set it and forget it" approach with machine learning at play. Your campaigns will be continually optimized based on a constant stream of data that is fed into the system, translating to unmatched efficiency.

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Scorpion Marketing Team Scorpion Marketing Team Scorpion Marketing Team

Scorpion Marketing Team

What is it?

You get a marketing support team of strategists and specialists who will ensure your digital marketing is set up to help your franchise brand and franchisees thrive.

How can it help me?

It takes multiple experts to stay on top of today’s digital marketing landscape. Whether you're just looking to amplify your marketing department’s existing plan or you need a fully staffed, outsourced digital marketing team for your brand, we're here to help. Scorpion serves as an extension of your team so you can do what you do best—run a business.
 

Real-Time Chat Services

Real-Time Chat Services

What is it?

We'll provide you with a team of US-based chat specialists who are available 24/7 to respond to real-time customer chat requests on your website.

How can it help me?

Nearly half (44%) of consumers say having a live person answer questions is the most important feature of a website. You can't answer the phone all day, every day, even if you want to. Enabling Scorpion Chat on your website means potential customers always have someone to speak to, especially when you're busy or out of the office.

Local SEO Packages

Local SEO Packages

What is it?

Give your brand a custom, proactive SEO strategy coupled with a team of SEO experts who can help ensure your franchise website and digital presence are up to date with search engine standards.

How can it help me?

Because the rules and goal posts for search engines like Google and Bing are constantly changing, search engine optimization is a fluid field of study. This means your franchise's search presence needs consistent and proactive work and maintenance in order to be most effective.

Video Production Video Production Video Production Video Production

Video Production

What is it?

You get custom, high-quality videos produced by a team of video strategists, directors, camera and sound operators, and video editors.

How can it help me?

Marketers who use video grow revenue 49% faster than non-video users. Unlock the visual power of video marketing with custom video production for your brand by the Emmy Award-winning team at Scorpion Studios.

Content Marketing Packages Content Marketing Packages

Content Marketing Packages

What is it?

Our content marketing team delivers content crafted specifically for your website, blog, or social media platforms to help you draw consumer attention.

How can it help me?

With a content marketing plan designed to bring more attention to your website and social media platforms, you can build brand awareness, establish your brand as an industry leader, increase website traffic, and provide better customer service.